Jordan Rubin and Garden of Life Ordered
to Stop Making Unsubstantiated Advertising Claims

Stephen Barrett, M.D.

Garden of Life, Inc., of West Palm Beach, Florida, and its founder and owner, Jordan S. Rubin, have been ordered to stop claiming that their dietary supplements are effective against a long list of ailments, ranging from colds to cancer. In 2004, the FDA ordered Garden of Life to stop making unsubstantiated claims for "Q-Zyme,""Primal Defense," "Virgin Coconut Oil," "Fungal Defense," "FYI (For Your Inflammation)," "RM-10," "Revivall Classic," or other products [1] In 2006, the FTC filed a complaint and consent agreement involving unsubstantiated claims that:

Under the settlement, Rubin and the company:

Rubin claims to have cured himself of "intestinal parasites, severe Candida, extreme anemia, food allergies, diabetes, excruciating abdominal pain, chronic diarrhea, poor circulation, liver problems, chemical sensitivities, chronic fatigue, fibromyalgia, arthritis, insomnia, hair loss, prostate and bladder infections, irregular heartbeat, eye inflammation, and chronic depression." [3] In 2004, his book The Maker's Diet made the New York Times list of best-selling hardcover advice books and Entrepreneur Magazine listed Garden of Life as the fifth fastest-growing company in America, with 2003 sales of $43.2 million.

Rubin's press materials state that he has degrees in naturopathic medicine and nutrition and is certified as a nutritional consultant [4]. However, none of his "credentials" have any legitimate academic or professional standing:

References

  1. Singleton ER. Warning letter to Robert U. Craven. May 11, 2004.
  2. Dietary supplement maker Garden of Life settles FTC charges: Claimed clinical studies backed Primal Defense, RM-10, Living Multi, and FYI. FTC news release, March 9, 2006.
  3. Jordan's story. The Makers Diet Web site, accessed March 13, 2006.
  4. About the author. The Makers Diet Web site, accessed March 13, 2006.
  5. Barrett S. The American Association of Nutritional Consultants: Who and what does it represent? Quackwatch, July 16, 2006.

This page was posted on November 29, 2006.

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